Do you or your colleagues want to design original and user-friendly digital services but do not know how? Or do you need to teach user-centred design to non-designers? While most user-centred design guidance is vague about its activities, KokemUX process provides step-by-step guidance all the way from understanding the context, stakeholders, and user needs to prototyping and user evaluation through instructed steps. The process consists of 4 phases, each with several well-defined activities. In this tutorial, we explain the steps and engage the participants in hands-on exercises with three key steps of the process: Creating an Eagle View; Analyzing user groups, and Defining UX goals. The instructors have developed the process through several university courses and presented earlier versions of the process in academic conferences.

Session 1:
Introduction to the tutorial schedule and the presenters.
Introduction to the KokemUX process.
Introduction to the Eagle View step – the first step in the KokemUX process.
Participants practice the Eagle View step.
Introduction to the user group analysis step – the second step in the KokemUX process.
Participants practice the User Group Analysis step.
Discussion of the benefits of conducting these steps and how these can be adapted to various projects and teams.

Session 2:
Introduction to UX goals – the fourth step in the KokemUX process.
Participants practice the UX goals step.
Discussion on how UX goals could be evaluated.
Introduction to how the process could be used in the industry and research.
Q/A session and open discussion at the end.

Marta Larusdottir is a professor in the Department of Computer Science at Reykjavik University. She has taught HCI courses in Iceland for over 20 years and participated in teaching HCI courses internationally. In her teaching she wants the students to be active in solving projects and understanding the material through developing skills of using UCD methods. She has used Knapp’s design sprints for 7 years for teaching agile processes in a project management Masters program [3]. She was one of the proposers of UCD Sprint and the responsible teacher of a two-week course when taught in Iceland in 2018 [2, 4]. She was also one of the instructors of the UCD Sprint course at INTERACT 2021 [5] and INTERACT 2023 [8], tutorial at NordiCHI 2022 [6] and a course at CHI 2023 [7]. Marta is responsible for introducing the UCD Sprint, the Eagle View and the User Group Analysis steps in this tutorial. She will also coach the practical work on using these two steps.

Virpi Roto is a senior university lecturer in the Department of Design, at Aalto University, Finland. She has 25+ years of experience in user-centred design both in industry and academia. She was one of the original proposers of the UserCentred Design Sprint and the responsible teacher of a related two-week course that was taught in Helsinki in 2019 [1]. She was also one of the instructors in the UCD Sprint course at INTERACT 2021 [5] and INTERACT 2023 [8], in a tutorial at NordiCHI 2022 [6] and a course at CHI [7]. In this tutorial, Virpi is responsible for introducing the concept of UX goals and coaching the participants through practical work on defining UX goals.

Ioana Visescu is a PhD student in the Department of Computer Science at Reykjavik University under the supervision of Dr. Marta Larusdottir. With a background in business and technology, and an interest in user experience, her research focuses on design and design methodologies and their applications in academia. Ioana was one of the instructors in the UCD Sprint tutorial at NordiCHI 2022 [6], at a course at CHI 2023 [7] and at INTERACT 2023 [8].